Hello, I’ve recently spent many hours studying the analytics of my site and that’s why I’ve
decided to write this post.
My biggest concern is that my site generates very low EPMV according to its niche (Beauty &
Relationships). The EPMV for April was 4.82$, which is lower than it was in march. Here I would
like to explain why I think it is too low in my opinion.
According to my Ezoic’s analytics, this site has around 60% of US traffic and another 30% from
other English speaking countries, which should have a positive impact on EMPV, but
unfortunately, the EPMV from US visitors is only 6.26$.
In comparison to other case studies, it should be at least a few times more than that. It is Q2
right now and we are getting closer to the middle of 2022. I know that at the start of every new
quarter EPMV should drop a bit, but it is the 3rd of May which is almost the middle of Q2 so the
EPMV should increase but it is not.
In March, my EPMV was 5.30$ which is more than it was in April (4.82$), but in March this site
didn’t have video ads, because I’ve added them in April, so it should give a boost to EPMV, and I
guess it did because my video EPMV is around 0.66$ so I have to say that the gap between
April and March is even greater.
This site has been with Ezoic for almost 13 weeks now, which is more than it should take for a
proper optimization according to this article.
I also think that this site has almost every option set to maximize the revenue:
- Ads.txt setup
- Mediation setup
- Sellesrs.json setup
- Adsense connected
- No objectionable content
- 100% data sent to Ezoic AI
- Sticky sidebar ads
- Video ads
- Revenue focused settings
It is also shown in the Overall score of 91 in terms of optimization. This site is connected by
nameservers and has ads generated by Ezoic’s WordPress plugin. I even added some more ad
placeholders on my own by using the extension plugin, to get even more EPMV.
Every article page has around 20 ad placeholders. Articles are all written by normal people and not AI.
Almost all of this site’s traffic is organic, and articles are about 1000 words long. I know it is Q2 and my site has not tons of traffic but it is a beauty and relationships niche that tends to be one of the highest-earning niches.
I know that there are a lot of other smaller things that will have an impact on EPMV that I didn’t
mention here, but I think that the most important ones were mentioned.
That’s why I’ve come to the conclusion that something must be wrong for example ads setup, or
AI has learned something bad due to the low traffic. Maybe deleting and adding placeholders
from scratch would give better results?
So here I am asking you what can be wrong? Do you have any ideas? Is there a chance that
someone from Ezoic could set up ads for this site from scratch?