I'm maintaining a blog about trading cards and when checking average CPC rates from Google I see that ads usually have a maximum CPC of $1, which is understandably a lot less than high CPC categories. I like writing about it and am knowledgeable about it, however not a great lot of people Google for information.
Now my question is, can I get an EPMV of more than $1-2 with a seemingly inherently 'bad' niche? Can Ezoic help me in any way by offering better ads? My niche has low page views, low CPC, it does however have a considerably higher amount of affiliate sales, I can have 2.5K visitors and gain maybe $2.50-5 in advertising this way, but in a good month I can get $100 in affiliate sales.
What would you advise? Does it even make sense to use ads if earnings cannot get above $1-2 EPMV anyways? I do have the ad amount limited to 3, 4 or 5 ads depending on the article length, but have all categories allowed. I don't want to completely spam users and I think that the UX is not good enough if I don't protect my users at all.