Taking a look at analytics, I can see that your EPMV is actually currently on an upwards trend. EPMV takes into account the revenue generated per thousand visitors to a website, but engaged views play a crucial role in determining the EPMV. If a website has fewer visitors but they spend more time interacting with the site, the EPMV is likely to be higher than a day with a large number of visitors but low engagement. Therefore, website owners should focus on engaging visitors effectively to improve their EPMV and maximize revenue potential.For more info, please refer to this helpful article : https://support.ezoic.com/kb/article/what-is-epmv?id=what-is-epmv&lang=en-US
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