Hi again! To clarify, the "owned" revenue is revenue from your videos showing on your own site. "Shared" videos are your videos showing on other publishers' sites, and "display" revenue comes from other publisher's videos being shown on your site. So if it's mainly your "shared" revenue that is dropped, then this means fewer sites are showing your videos. This could happen for a myriad of reasons; those sites could be experiencing overall traffic drops, or more relevant videos might have been added to Humix that are playing in place where your videos had previously shown. But since your overall owned video revenue seems to match up quite closely with your overall traffic statistics, the overall drop in traffic to your site is the cause behind the drop in video revenue. Fewer site visits means fewer video views and thus less video revenue.