Should I leave ezoic now?

serdik

I am with Ezoic for almost 3 years. My pageview changes from 4k to 20 k daily. I am a premium user and level3. But my EPMV was never more than 1 dollar/ day. I understand that it is because of the location and language of my website. But I can not change it for now.

Should I leave ezoic? Any other suggestion?

Heather

serdik Good morning, Heather here I hope that you are well.

I can understand why you are feeling frustrated at the moment with the ad rates being low it has impacted everyone's ePMV and revenue.

I have messaged your Publisher Success team to let them know how you are feeling and would recommend reaching out to the team through your Ezoic dashboard as they can help you to understand your sites data better.

I'd also recommend working through this article which can help you to understand why you are getting the EPMV that you are and help you to find ways to improve it: https://www.ezoic.com/epmv-your-website/

It's important to remember that there are many factors that make up a sites EPMV and once you have your Ezoic dashboard fully set up and the ad placeholders optimized it is then largely down to what is happening with the ad rates globally as well as the choices that advertisers are making to place ads on your site and how much they are willing to pay to place the ads on your site. This article explains more about this: https://www.ezoic.com/website-ad-revenue-up-down/

Alongside this while you may not be able to at this time change the location and language of your site you can focus on building your sites content and brand profile. Even if the EPMV doesn't change increasing the volume of readers to your site will increase your sites overall revenue.

serdik

Thanks, but I can poorly reach my success manager, and indeed till now had no advice depending on my site. I have read all the articles in Ezoic. But they also send the same article again and again. The only think that is missing in my website is Humix videos. I have no extra time to manage them for now. But I dont think that it is the main reason. Each day almost 10k is a good amount of readers I think. Since I serve lots of ads, By the way everythink was better before premium.. I have a contract and leave Ezoic as soon as it is over. Sorry to say that but I want to try other platforms.

Heather

serdik Ah that is strange that you haven't been able to reach the Publisher Success team - have you been creating tickets or sending emails?

I can understand the feeling that everything was better with ad rates previously, since Covid the ad industry (like a lot of businesses) have had a rollercoaster of challenges to face.

Looking at your sites EPMV for the last 4 years for July, your sites current EPMV is higher than it has been for the last two years and so there is a lot to be hopeful for.

I can understand how time consuming it is to run a website business and how much you have to juggle. For Humix you can switch this on with just a couple of button clicks and whilst using Flickify does take a little longer to learn there has been a new feature added recently of creating videos using AI prompts which takes less time to learn and to create a video from. You can then build on this knowledge each time you make a video making it easier to learn and develop your skills around it.

If there is any further questions or concerns that you have please do let me know. many thanks