Increase in traffic but low EPMV/earnings

hoof

Hello Ezoic Team,
I have seen an increase in traffic from my site, but the earnings are still low and stagnant. I have done pretty much anything I could find on your knowledge base.
Could someone take a look at my setup to see if there is something I may be missing? (at any time)

AnyaR

Hi there,
I can see that your traffic has seen a recent increase, and earnings have remained steady. This can be for multiple reasons, including the location of the new visitors, the device they are using, the navigation depth, and much more.
Additionally, looking at your EPMV, it seems to have dropped at the beginning of July, this is not unusal as we do see a drop in ad revenue at the beginning of each quarter (as you can see here: https://adrevenueindex.ezoic.com/) This is because advertisers are setting new budgets for the quarter, you can read more about this here: https://www.ezoic.com/ad-rates-drop-july/

In this instance, it seems that your traffic has rose as ad rates fell, so we're seeing stability in your earnings, rather than a drop. Although there is not much we can do to rectify the drop in ad rates, the market will readjust as the year goes on; what we can do is continue to produce great quality content, grow your traffic organically and holisticalyl improve your site.

I have had a look at your site's set up and I am not seeing any technical issues that could be preventing ads from showing, everything looks fully optimised, although you do have the opportunity to create flickify vidoes, this is a great way to diversify your content, improve your user experience and increase time on site. You can read more about this here:
https://www.ezoic.com/boost-revenue-with-video-in-q4/
https://www.ezoic.com/turn-written-content-into-video-with-a-click/
https://www.ezoic.com/why-owning-your-video-content-is-good-for-revenue/