Low EPMV

Aria037c

Hello, can someone tell me why my EPMV has been so low in the past few days?

JeanPierre

There could be several reasons why your EPMV (Effective Page Monetization Value) has been low in the past few days. One way to improve your EPMV is by setting up the Optimization scores within your Ezoic dashboard. These scores help you understand how well your site is performing and provide recommendations to improve it. You can aim to get your scores as close as possible to 100, which can help increase your EPMV. You can find more information on how to set up Optimization scores in your levels dashboard here: https://support.ezoic.com/kb/article/what-is-my-site-score.

Additionally, you may find it helpful to go through this article on EPMV to understand why you are currently getting the EPMV you are and what further steps you can take to improve it: https://www.ezoic.com/epmv-your-website/. It provides in-depth information on how to identify opportunities with your own traffic.

Abdel889

Yeah for me, 20% Drop in the EPMV for this month of July and a 25% drop in earnings This is Insane!

Lindsey_

Hi there - Lindsey here.

I can certainly take a look further into this for you. I've taken a look at your change history as well as your revenue, traffic and epmv data and I can see that your epmv has had a fairly consistent trend over the past month or so, however, it does look like an ad rule or filter was added that disabled a number of placeholders on the site which is likely part of the decrease you are seeing. When these rules are added and placeholders are essentially disabled or prevented from showing, then less ad locations can be tested leading to a decrease in your overall epmv which I believe is a key aspect in what has happened here.

To remedy this, it may be best to review any ad restrictions or pages without revenue and see if ads can be re-added or reviewed should there be any technical issues (i.e. with any pages without revenue, for instance). If you need any assistance with this, let us know and we can absolutely help with this. :-)