Views and epmv

prem007

Hi guys there seems to difference in the no of visits on july 26 and 31 on Google search console and ezoic, please check. Usually the visits in ezoic is more than what i see in search console as i drive traffic from my yt channel as well. But for those 2 days its even low than search console.

Also epmv are fluctuating a lot is this normal or can i do anything to stabilise it.. I have not made any drastic change for the epmv to fall.. Even i added humix but still its sinking..

Thanks

Monica

prem007 Monica here from support, I hope you're well today!

Google Search Console is a great tool for checking your SEO, however is not as accurate for checking your traffic levels. I recommend using Ezoic's Big Data Analytics instead. You may want to check your Google Analytics traffic against Ezoic, and when doing so we have to allow for up to around 10 - 15% difference between Google Analytics sessions and Big Data Analytics visits (the most comparable metrics) for a number of different reasons (sample sizes, different tracking methods etc.). Ezoic’s tracking is usually more accurate because it happens at the server-level.

I hope this helps,
Monica

prem007

thanks for answering... can you also help with this question: epmv are fluctuating a lot is this normal or can i do anything to stabilise it.. I have not made any drastic change for the epmv to fall.. Even i added humix but still its sinking..

Lilla

prem007 The main reason for your EPMV fluctuation is that you get a lot of variety in terms of which countries your traffic comes from. Advertisers in some countries are willing to pay a lot more than advertisers in others. For example, for every 1000 US visitors your site has had - you've earned $16.77; however for every 1000 India visitors your site has had - you've earned just $0.39.

When some days are seeing less than 100 visits, that's causing a lot of instability which, unfortunately, cannot be avoided. As your traffic continues to grow, your EPMV will be less prone to these dramatic shifts so should stay more consistent. 🙂

-Lilla