Ads Setup

dinushasilva

I have added around 25 placeholders on the website so far. Is it alright if I turn off the Auto-Insert Ads ads option at this point?

I noticed some Manual placeholders and AI-generated placeholders are positioned next to each other. Does it negatively affect user experience and site speed?

Please let me know your thoughts on turning off auto-insert and rearranging some placeholder positions.

cjsmith

Hi dinushasilva,

It's recommended that you don't delete any placeholders that are located next to one another on a page. The placeholders inserted by the Chrome Extension may be found in a slightly different location on another page so by deleting this, you might negatively impact the placeholder set-up on other pages. You can however disable individual placeholders on certain pages if you wish. This can sometimes help with revenue / EPMV in the short-term because it means less options for our system to test. Conversely however, this can sometimes harm revenue / EPMV in the long-term for the same reason! It's up to you but we recommend leaving things as they are 🙂

Similarly, we do not recommend you disable AI placeholders as the more options (placeholders) you give the system to test, the better your EPMV will be in the long-term.

Hope that helps!

Chris

minuaeg

cjsmith This is not true, long-term work with Ezoic is an indication that EPMV has fallen ridiculously low.

cjsmith

minuaeg I'm sorry to hear your own EPMV has fallen. This is the case for a lot of publishers right now, not helped by global ad rates having fallen significantly over the past 18 months due to the uncertain global economic outlook: https://adrevenueindex.ezoic.com/. This is the case across the entire digital advertising industry. Publishers using Ezoic are best placed to ride this storm out and in fact, the majority of our publishers EPMVs are going up right now in spite of stagnant ad rates.

However, we would kindly ask that you do not conflate this with a separate query regarding optimisation. No matter whether EPMVs are going up or down generally, the advice I have provided above will lead to a better EPMV in the long-term than if you were to go against this. It's not fair or kind to mislead other publishers by telling them that the advice provided is not true, when that is in fact objectively not the case.

If you would like someone from Ezoic to take a look at your own site's EPMV, feel free to open a new thread - we would be happy to take a look 🙂

minuaeg

what am I going to do with these new topics if I don't get help, I'm at level 4. Minuaeg.com shows banners about 10 million times a month, the ad revenue is shamelessly low, so I seriously considered leaving. In Estonia, where minuaeg.com is located (the traffic is 95% Estonian), advertising companies' budgets have increased a lot, I am well aware of this, but ezoic deliberately keeps the EMPV low, this is my experience.

Chelsea_W

minuaeg Hi, As a Level 4 publisher you have a dedicated Account Manager who can help you with any questions you may have and can look directly into your Setup, Help with specific optimisations and do a deep dives.

I can see you have been in a number of threads on this community and would like to refer you to the Community guideline: https://community.ezoic.com/d/46-community-guidelines. If these Guidelines are not going to be followed this will lead to a banned from the discussions.