videos producing so little revenue

Manishkh

Why are my videos producing so little revenue despite having a large number of shared views?

Monica

Manishkh There are a lot of factors that go into video revenue, particularly shared videos. It's also important to remember that shared video revenue is split 50/50 with the site where the video is displayed.
Here are a few factors:

The video itself - how engaging it is, and how attractive it is to advertisers to bid on
The site - all the typical epmv factors that you consider for your own site can impact shared video revenue including
Traffic sources, and how valuable this type of traffic is to advertisers

It's also important to remember that fluctuations with shared video revenue are more likely, as sites where your video was performing well may change their video settings, or that page may trend for a while and then stop trending.

I recommend focussing on continuing to create high quality and engaging videos to share both on your own site and with the wider Humix network!

Manishkh

I made "high quality and engaging videos" that received shared views but had no impact on revenue. The revenue is the same whether I get 4k or 30k views. I also understand the fact that shared video revenue is split 50/50 with the site where the video is displayed. But there are times when Humix had paid $1 for every 10,000 views. The outcomes these days are extremely disappointing and demotivating.

Coley

Manishkh Hi there! Thanks for reaching out. Unfortunately when most of your views are coming from shared videos it can be more difficult to pinpoint any particular issue. The websites your videos trended on could have had traffic from regions that advertisers bid lower in. Or, the websites your videos served on could have also had non-optimal monetization settings, such as having float settings or pre-roll ads disabled. Since you're consistently getting a low RPM on your shared videos, it seems likely that your videos are being shown on sites with a lot of traffic but from low-EPMV locations.
In this case I'd recommend focusing on having more video showing on your own site since this is where you will have the most control and where you'll earn the most revenue, and increasing/improving traffic to your site overall from high-EPMV locations.

Manishkh

Could you please clarify this to me? Why is there a significant drop in revenue in Humix between the months of May and September? Demotivating

Tucker_P_Ezoic

We've explained to you why this occurs, and while you're saying that it's 'demotivating' it should actually be the opposite - it should motivate you to create more videos / update your videos so that they are more engaging or cover a topic that garners higher earnings typically.
If the niche you're creating videos for doesn't return the earnings you're expecting, maybe it's time to make a video for a different niche!
Or if the video you made was replaced for relevance on a site that had higher earnings, maybe you want to make more relevant videos to the niche topics specifically so that you have a better chance of being shown on high-value sites.

Humix is competitive - we wouldn't expect a publisher to create a video in March and see that video consistently earning more and more each month. More publishers are creating videos all the time, and it's causing competition for placement on those higher earning sites / niches. That should be motivating to you - because it means there's constant opportunity to move into a better position each time you update or create a new video 🙂

minuaeg

I turned off the videos, the views were good and the income was non-existent. Ads generate more revenue. Although in the advertising world it is the other way around that a video banner should be much more expensive than a regular banner

cjsmith

minuaeg that's your call of course but please note that video is additional revenue i.e. it won't be directly replaced by display ads. Essentially, you'll earn less by having video turned off! Improving video revenue is something our team are actively working on however - as you say, there is a lot of money to be made from video advertising 🙂

Manishkh

minuaeg AdSense pays more to creators on YouTube, but Ezoic's case shows the opposite. "The EPMV of watching a video is lower than a normal advertisement, which is not OK," I feel the same

Manishkh

cjsmith "Improving video revenue is something our team are actively working on" Thanks for the positivity 😄

minuaeg

Do you believe what you write?
The EPMV of watching a video is lower than a normal advertisement, which is not OK, Every marketing person laughs at this nonsense and must be really stupid to allow such a low EPMV video on their page 😃
I even feel sorry for you, you often make a lot of mess here.