Ezoic only getting 1/2 the views? Traffic tab seems inaccurate

TheoRamwellBlogs

Hi
I am noticing that Ezoic's traffic isn't accurately tracking the views to I am tracking it via Jetpack plugin to know how many people are viewing the site and where they are viewing from. The site had 21 views yesterday from users in the USA (I am UK Based). However Ezoic only registers 8 views?

You can see the screenshot below attached to this with those figures showing plain as day. Any idea why Ezoic seems to be capturing less than half of the actual views to the site? Any information would be greatly appreciated.

Theo

Monica

TheoRamwellBlogs Hi Theo, Monica here from support I hope you're well today!
I've removed your email address from your post, please be careful not to include personal information in your posts 🙂

When there's a discrepancy between Ezoic's Big Data Analytics and third-party analytics tools we typically find that Ezoic's is accurate, as the tracking is done on the DNS level. Essentially what this means is because your site's nameservers are pointed to Ezoic we're able to track visits from here, which has a very high degree of accuracy.

There is sometimes a difference in how Ezoic and third-party analytics tools define each measurement, which can cause further discrepencies. So for example with Google Analytics we recommend comparing Google's sessions with Ezoic's visits, and even then we expect to see a discrepancy of 10-15% (more if there are a lower number of visits being measured). More about this here: https://support.ezoic.com/kb/article/why-is-ezoics-analytics-reporting-different-traffic-from-google-analytics

You can further check that Ezoic is tracking correctly by heading to Big Data Analytics and real-time. Then visit your site and after 30 seconds - 1 minute you'll see your visit being tracked in real time on the page.

Having said that, Ezoic's daily data doesn't fully update until 8am-10am PST the following day, so the data you see in Big Data Analytics for the 12th September won't be fully up to date for another few hours.

TheoRamwellBlogs

Okay dokey thank you Monica for your quick reply and helping to give further clarity on this matter, appreciate this 🙂 - Theo

TheoRamwellBlogs

Hey so I am monitoring traffic via Jetpack stats and I can see that on average my site: https://thriverous.com/ is picking up 12 views per day from users based in USA, this is direct traffic from searches on google. However Ezoic seems to only pick up 1 view per day. I find this to be extremely odd. I appreciate everything you said above about analytics coming from DNS level so I find it extremely confusing why Jetpack picks them up but Ezoic's numbers are off. It would make sense if it was just 1-2 off but 12 off? Something seems amiss here. Please can we look into this? I am UK based so seeing these results from US basically confirms to me that they seem like legitimate views, I am confused why Ezoic isn't registering them.
I have included screenshots of both Jetpack Stats and Ezoic Analytics and there's quite a discrepancy from initial view points. Can anyone explain why they are so different? Any help is hugely appreciated.

Monica

TheoRamwellBlogs It does sound like one of Jetpack or Ezoic aren't picking up the views. Jetpack are less reliable than Ezoic (due to the tracking methods used), but you could cross reference this with Google Analytics to see which is the odd one out!