Revenue optimisation options

joshism

Hello,

Just some clarification, revenue optimisation goals, is user experience meaning ezoic strictly only shows max ads to returning visitors more higher than balance and especially revenue optimised?

Thanks

JeanPierre

joshism User experience focus limits the amount of ads in order to provide a better user experience. the system will indeed show a bit more ads to return visitors, but it will still be limited in order to follow the optimization goals.

joshism

JeanPierre

Thanks for that, I assumed this. Would balance be the best option, then? The issue is for September HCU, my traffic spiked from 2k clicks from google to nearly 10k a day now just from that search engine alone, google must love my content, hah, but it seems many Mediavine and Adthrive sites were hit. Most do more ads than ezoic these days by default, hence I am trying to focus on more u.x than revenue. Most would agree you would rather loose 20% of your income than 80% of your google traffic.

Tucker_P_Ezoic

The way Ezoic is designed to work, in general, is to balance the number / volume of ads and the UX metrics for the site.
There shouldn't need to be a 'either lose revenue or lose traffic' when using Ezoic - that's the whole purpose of the AI machine learning we use for testing.
Ezoic 'optimization goals' are very minor changes to how we serve ads to visitors. Shifting to UX focused isn't necessarily going to really shift UX metrics up by default, but it's designed to be used for publishers who prefer a more streamlined layout --- with the understanding it's going to hurt revenue.
If you leave it at 'balanced' the system is going to serve a combination of ads to visitors while simultaneously watching out for any UX shifts. If it notices that UX is trending downward in the metrics, it would automatically stop serving more ads. It's a constant testing process to ensure you get the best of both worlds without having to do the manual A/B testing yourself.

joshism

Tucker_P_Ezoic

Ah I see, so if vitals are dropping, it will adjust the ad density? I assume u.x focused will do sooner than balance and revenue-focused means web vitals need to drop drastically to the point its code red in a manner of speaking to adjust as its revenue before UX?

Am I on the right path? Thanks so far for the info its much helpful.

AnyaR

Hi @"joshism"
Overall our system is built to balance both revenue and user experience, so even on 'Revenue Focused' the user experience wouldn't need to 'code red' before the system makes changes to the ad layout.
However, in regards to 'Revenue Focused' the system does put emphasis on the revenue generating side (although minor, as my colleague said) so in the long term it should improve revenue, but this won't be at the expense of user experience, as this would in fact lead to long term loss of potential revenue.

The system will before all else balance both elements, and with the goals you can make further enhancements to this, but it won't change the core concept drastically.