Tooabstractive It's worth reflecting on the factors that influence you to believe your EPMV is low and the basis for the expectations. Traffic is a factor in revenue growth, but there are many other factors at play. It's also worth acknowledging that ad rates fluctuate throughout the year, impacting EPMV for all publishers. You can monitor these changes and compare them against your EPMV at this link: https://adrevenueindex.ezoic.com/. We have the ad rates here broken down by niche and by location. The majority of your traffic is from India and the ad rates are showing as having been lower in India than for example the USA. Also, looking at the computer niche graph I see ad rates have dropped since August which matches the patterns you're seen in your EPMV from mid August, so that makes sense.
We do have a couple of suggestions for you:
- Review any modifications you've made to your setup, such as removing placeholders or adjusting ad sizes. These actions can have a negative impact on your EPMV.
- Take a look at the revenue recommendations provided in your dashboard. You can find them at this link: https://pubdash.ezoic.com/ezoicads/adpositions/recommendations. It includes suggestions such as adding video to your strategy, since pages with video get over 40% more page views - you can use Ezoic's Flickify tool to create videos using AI in under 5 minutes, and then use our Humix tool to plug these into your website and monetize them. I've seen implementing Humix increase publisher EPMV by up to 15% on a regular basis. Check out these tools in your dashboard.
- Check our Ezoic Ads > Ad Types in your dashboard for any additional ad types you can turn on
- Review your site for any limitations you may have placed on showing as in the past e.g disabled/ excluded pages, and objectionable content as these will all stop ads from showing particularly if these pages are top landing pages.
https://pubdash.ezoic.com/ezoicads/adrestrictions/maxadsperpage