Maintaining and increasing daily EMPV

MarcM

Hi, so my EMPV seems to fluctuate, and yes, while I understand it has to do with views and the addition of ad placements, it still feels like it isn't generating enough.

Would someone be able to share some thoughts on how to maintain a higher empv? I shouldn't have to go in daily to find out if I've put in enough ads and their placements if the day before it was higher.

Here is a layout from July until now. Monthly EMPV seems low too.

Ethan

MarcM Overall your ad setup is pretty good, as is your traffic (both the quality and location of your visitors). EPMV has also improved, although not quite at the steady rate we'd like. Unfortunately, ad rates just aren't where we would like them to be right now, and there's not much we can do about that. Your best bet would be to focus on SEO and/or use some of Ezoic's SEO tools e.g. Niche IQ and Flickify . These features would help with SEO, which in turn would improve traffic further and therefore revenue.

MarcM

Ethan Thanks Ethan! I think what I'm finding frustrating is that my site analytics show for this month alone at this point 7,200+ views, but my Ezoic caches just over 3,500 at this point. That's more than doubled the number of views NOT earning. I've explored the Niche IQ and Flickify a bit. Some of the topics tend to go in a different direction than the site content, while I would need to upgrade to increase the number of monthly Flickify videos. Any suggestions that can help with both of those SEO tools? How does the on-page SEO tool work? How can I best test it out? Ranks Math is the SEO that I am using and ranks it high, but I am unsure where it ranks in the grand scheme of things.

Imogen

MarcM What other analytics platform are you using to record your traffic? If you believe Ezoic's Big Data Analytics is misrecording your traffic, that is certainly something that we can look into.

Have you checked out these resources? They go over how to best utilise this suite of SEO tools:

Getting Started with NicheIQ
Guide to Using Broken Links
Guide to Using Topic Suggestions
Guide to Using Tag Tester

MarcM

Imogen I am using Jetpack, and my analytics for October show a 3000 view difference between Ezoic and them. That's HUGE. I am trying to upload or insert a screenshot, but it keeps giving me an error message saying I don't have permission to do that. Odd.
I'll have to explore them in greater detail but the topic suggestions seemed more steeped in current when the site coverage is a hybrid of old and new thus following the theme of the site so it may not be as applicable.!

Mohammad2306

There's a difference between pageviews and visits. You mentioned 3500 for Ezoic but your pageview stats are higher as you can verify in Ezoic Analytics. In addition, there can be other factors that account for differences between technologies. When you do a search online, you can also see Jetpack stats tend to be different from GA.

MarcM

Mohammad2306 Which is fine, but even my GA analytics are higher, as confirmed by Ezoic as well. Regardless, between well-placed adds, good traffic, and decent EMPV, the results monthly should be better than they have been. I wish I could upload screenshots of the analytics to show, but for some reason every time i attempt to upload in a reply, I am getting a 'you do not have permission to do that' error.

Imogen

MarcM Can you send screenshots of your GA traffic to ihudson@ezoic.com please? I can add it to the thread for you and we can take a look at the metrics

MarcM

Imogen Thanks! Sent. I also shared some other comments in there as well in hopes you may be able to help with that as well. 🙂

Charlie

MarcM
It looks like you are using Jetpack which is most likely the cause for traffic not reporting correctly. Can you remove Jetpack from your plugins and let this run for a few days?