It's not clear from your post. The ads appear to be in the Romanian language, which matches your site. That said, why would you want to block the shoes ad? Keep in mind you will be earning less revenue when you block advertisers. The ads are also customized depending on the user. Just because you are seeing them doesn't mean that everyone else on your site is seeing them. Moreover, you could spend a lot of time blocking ads that you subjectively don't like.