EMPV drastically dropped

elifrey

Dear Team, my EMPV for simplyecologist.com was in July around 28 usd and dropped to 3,50 usd in October although my traffic increased. Can you please check my website and settings? None of the changes were made. My traffic is finally slowly increasing and I am really not feeling motivated seeing that my empv is so low. I would really appreciate your assistance

Imogen

elifrey Your ePMV peaked in July through invalid means. This is not typical behaviour and can lead to a site being permanetly denied. What you have seen since July is a more accurate representation of what your revenue / ePMV should look like when we evaluate the quality of your traffic. The majority of your traffic is coming from low paying traffic sources, you can see this here: https://analytics.ezoic.com/reports/trafficSources/trafficSource

EPMV can be impacted by hundreds of factors varying from niche, to audience location, to user engagement and much more. Whilst it’s not always easy to pinpoint exactly what may be causing a low EPMV on your site (it’s likely to be a mix of multiple factors), we’d recommend the following to ensure that you’re getting the most out of the Ezoic system:

Check your dashboard for urgent revenue issues - Potential missed revenue opportunities will be highlighted in your Dashboard under the revenue issues’ section. Check it out here to make sure that your setup is optimal: https://pubdash.ezoic.com/ezoicads/recommendations
Make sure that ads are showing across your whole site - It’s worth checking to make sure that any exclusion rules (https://pubdash.ezoic.com/ezoicads/adrestrictions/disableadsbypage) you have set up aren’t affecting your wider site, and that you don’t have objectionable content (https://pubdash.ezoic.com/settings/content/objectionablecontent) that’s stopping ads from showing. We recommend checking the ‘Pages without revenue’ section of Analytics to ensure that all of your site is earning you revenue: https://analytics.ezoic.com/reports/content/pagesWithoutRevenue
Try the Maximize revenue button - Looking for a way to quickly ensure that Ezoic is firing on full cylinders? Click the ‘Maximize revenue’ button on the homepage in your dashboard. Note : You’ll see an increase in the number of ads on the site, as well as some new ad formats and features such as Humix network videos.
Check out our interactive EPMV blog post: Our blog post can identify why your site isn’t performing as well as you’d like. You can find it here : https://www.ezoic.com/epmv-declining-the-only-way-to-know-why/. Just make sure that you’re logged into your Ezoic account when you access the page.

Hope this helps!