No more money, what's the problem?

tom010101

Hello Forum,

thanks to Google Updates, my traffic has more than halved since august. However, Ezoic's revenue has dropped by about 80% and no longer makes sense to me. I've never had such low income. They are around 60% last year, when I only worked with Google Adsense and had similar traffic.

How is it looking for you? Are you also experiencing such declines? My page is full (almost too full) of ads, video ads, etc., and yet the revenue is ridiculous. Google has announced in its recent updates that penalties will be imposed if websites display too much annoying advertising. I get the impression that this is the case with many Ezoic sites. The advertising is intrusive, and sometimes the content is barely visible. And yet, the earnings are minimal. How is it looking for you?

Ps. I'm from Germany, sorry for my bad English.

Greetings Tom

Imogen

tom010101 Hey Tom, don't apologise for your English, it's great 🙂

I'm taking a look at your traffic data from around the time of the Google update and it does look like you started to see a decline around this time. It does, however, look like traffic has now stabalized, and you are back to seeing consistent levels of high quality traffic. It's difficult to compare your data to this time last year when you were using AdSense for a few different reasons. We've had the Google update, for one, and there have also been a lot of external factors that have led to generally lower ad rates in 2023, as you can see from viewing the ad revenue index here: https://adrevenueindex.ezoic.com/

That said, as long as you have AdSense mediation enabled, this means that AdSense is able to bid alongside the Ezoic ad partners so if AdSense is willing to pay more to show an ad, their ads show and you gain revenue. So you cannot lose out on AdSense revenue.

We are starting to see a similar trend in the ad revenue index to what we would expect around this time of year, with Q4 being where we expect to see our highest ad rates of the year. We're gearing up for Black Friday this week (it lands on the 24th this year) so it's a really great time to check your ad setup and ensure it is optimized to its full potential. For example, you could benefit from enabling the expanded article feature, and making sure you do not have too many restrictions in place. You also have quite a few pages that are not currently generating revenue, have you reviewed these?

Finally - you do not need to worry about being penalized whilst using EzoicAds. We are a Google Certified Publishing Partner, this means our ads will always comply with their policies. As well, as a publisher, you are more than likely always going to see more ads than a typical user. Publisher's interact with their own website and content in a very different way to a typical user, the system will often deem you more ad tolerant and therefore, show more ads. Have you seen a sharp increase in your bounce rate? Or decrease in your engagement? Unless you are seeing statistics to verify that UX is being impacted, you should allow the AI to determine what layout of ads to show your users.