Session Duration not matching google analytics

mcrin123

I noticed when looking at Google Analytics it does not match up with what Ezoic is showing.

The biggest outlier is the average session duration.
Ezoic shows around 3 minutes and GA4 shows 1 minute

Also the Average Engagement time shows in Ezoic around a minute and GA4 shows 9 seconds.

Imogen

mcrin123 Hey, the data in Big Data Analytics is far more accurate due to tracking your data at DNS level. I advise you to continue using Ezoic's analytics platform if you want to see an accurate overview of your user metrics.