Caching stopped working and revenue down

Poszukiwany

Hi, I have used clear all cache option and now I have 0% cache hit rate, and my revenue is very low compared to what it was before. What can be causing this?

Imogen

Poszukiwany Your cache hit rate is low because you have cleared the cache for the entire domain on what looks to be a daily basis. Clearing the site cache negatively impacts your cache hit rate as your cache hit rate relies on there being cached versions of your site available when a request is made to access your site. Please do not clear the cache. You can follow the advise below to further improve the %.

How to improve your cache hit rate

Imogen

Your current CMP does not look to be working as expected, I recommend disabling whatever third party CMP tool you have enabled and opting for Ezoic's here: https://pubdash.ezoic.com/settings/privacy/consentmanagement

CMP being configured incorrectly can cause ads not to show to EU visitors. Given 92% of your traffic is from Poland, it is important that you have this set up correctly.

Poszukiwany

I have correctly CMP set up, but Ezoicis constantly telling me that It's wrong. But thats not a problem, I was getting about 4x more revenue when my caching was working. I have cleared the cache only once, because I have done changes to few of my articles. Since then my cache hit rate is constantly 0%

Imogen

Poszukiwany Your cache hit rate started to drop drastically on the 19th of November. What changes did you make around this time? Do you have any caching plugins enabled or any server side caching at your host enabled?

I've just made some changes to your caching settings which should hopefully help, however with your cache hit rate being 0% for the last few days, its more likely that you have some kind of caching technology conflicting with Ezoic

Poszukiwany

Imogen I have just cleared all cache that day. I disabled caching in WP rocket yesterday and I have caching in cloudflare enabled but it was like that for whole time, only after clearing cache problem started to show up

Imogen

Poszukiwany Can you please make sure that your Cloudflare caching settings are set to standard?

Poszukiwany

Yeah, it's standard with 1 year ttl

Tucker_P_Ezoic

The 'browser cache / TTL' setting needs to be set to 'respect existing headers' --- otherwise our caching, and even our ad services, can be negatively affected.

Further, we really do suggest you no longer clear the cache for the whole domain daily, that's never advised and will result in extremely low cache hit rates, which can have a knock on effect with user experience and therefore earnings potentials.

We also suggested you make sure the Ezoic CMP is enabled, and any original CMP is disabled. It seems that was glossed over, but having an original CMP that's not properly configured with Ezoic's consent management app area of the Dashboard can result in ad service disruptions.
Alternatively, you're welcome to use your own third-party CMP, but it would need to be integrated properly with Ezoic via the Dashboard.

Poszukiwany

I have never cleared cache daily, i have done it only few times throught he year, when I needed it. I can;t switch to ezoic CMP as I cant translate it to my site language and it's not matching my audience. I had no problem with using it that way. Idk why my dashboard shows that it;s not configured properly.

Changed 'browser cache / TTL' setting. Will see what happens next days