Revenues dropped since move to TCF 2.2

fniesen

Hi Community
Since switching from Borlabs Cookies with the old integration to the new version (3.0) with IAB TCF 2.2 integration, my advertising revenues have plummeted. What could be the reason for this?
Has anyone else had similar experiences? It affects several of my domains.
Regards,
Fabian

Ethan

fniesen Do you have the exact date when you switched to Borlabs 3.0 and do you know what exactly changed with the Borlabs modal when you moved to TCF 2.2? I am seeing the consent modal work as expected, but changes to the consent modal may have more people opting out of cookies, and therefore they won't see ads, hence the lower revenue

fniesen

Hi Ethan,
I switched on 19.11.2023. But I don't think that the different presentation causes a drop down to 20% of before.

Mohammad2306

It's not clear if the drop in EPMV correlates with consent management on your site. You are free to switch to Ezoic consent management instead. However, there is a drop in EPMV on your .de site that occurred after December 4th. Incidentally, that is also the time when you disabled outstream video on the site. You could log in to your publisher dashboard and go to Ezoic Ads -> Ad Types to re-enable the Universal Video Player.

fniesen

Hi Mohammad,
I have take a look to it for a while, sice my revenue dropen from 36$ in november to 2,89$ in January, I am thinking in going back to Google Adsense. There was more possible in the passt and the integration is easier then Ezoic.
Switching to the Ezoic consent tool is to much effort and I also have some other reasons.
And I do not beleave Video ads would be such a change, esspacialy if I didn't have them befor.

Mohammad2306

The CMP process with Ezoic is very straightforward and mostly automated.
https://support.ezoic.com/kb/article/gdpr-and-ezoics-consent-management-app-how-it-works

Ezoic's CMP is Google-certified and our team is directly in touch with Google.

If you have other questions about the CMP, please let us know and we'll get them addressed.

fniesen

Mostly automated means, I see every cookie ezoic ever have seen on the page. So, I need to check approx. 180 cookies if they are still needed and where they are from. And I see no bulk action to delete all and let it rediscover.... Would be a lot of time I would need to give it a try.
Also, I would need a how-to to include my non Ezoic IAB partner, like Awin. Borlabs redirect the Awin and other IAB to an IAB service URL where the network gets the consent information within the URL string (Parameter gdpr_consent ). Could Ezoic do the same as well?

Mohammad2306

That is something that takes some time to update initially and then it's possible to review periodically. We'll pass on your feedback regarding bulk tools to possibly include in future updates.

As for AWIN, wouldn't you be able to just add their cookie through the CMP settings in your publisher dashboard ('Add a new cookie')? Their website suggests that they do not require the consent parameters to be passed on to them.