In this post we’ll cover best practices for using NicheIQ. NicheiQ is Ezoic’s suite of SEO tools, empowering you to simplify and streamline SEO research, turbocharge the growth of quality visits, boost existing content rankings, measure the ROI of your SEO efforts; and ultimately save time and money! NicheIQ is like having all the capabilities of an SEO specialist at your fingertips, with none of the cost.
Check out the traffic growth below for one of our regular users of Wordsmith in NicheIQ:
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Sounds pretty awesome right? Read on to find out more.
Why did we build NicheIQ?
Traditionally publishers have used Google Search Console and sites like hrefs to work out what keywords to write about and develop a content strategy. Larger websites employ SEO specialists, and copywriters to create articles based on chosen keywords, and smaller publishers invest a lot of time in managing all aspects of their website and writing their own content.
With the advent of generative AI, you can now produce a large amount of content in minutes - this is great news, because there is no longer the need to have the funds to employ writers, and nor are you limited by time constraints!
However, it also means the market is moving at a super fast pace, and trending content is very volatile. This is where NicheIQ comes in - enabling you to research, analyse, produce, evaluate, and market your website content all in one place, using AI, and to keep up with your competitors who are doing the same!
When should I use NicheIQ?
There’s no time like the present! NicheIQ is a great tool to explore whilst you’re waiting for the Ezoic review and ad setup to be completed on your website. You can access it in your dashboard here: https://pubdash.ezoic.com/nicheiq/
A quick overview of the features:
Site health: flags error pages on your website and gives you details on how to fix them
Page Booster: identifies pages and keywords on your website which have lost traffic
Topics: identifies who your competitors are for your existing keywords and finds new keywords that your competitors don’t yet rank for, informing content creation.
Wordsmith: uses AI to generate new content
Additive AI: uses AI to improve existing content
How do I improve my existing content using NicheIQ?
Page Booster
First, take a look at Page Booster. Page Booster uses your Google Search Console data. It will show you which keywords lost traffic for a given page and possible causes. Some traffic loss can be normal e.g articles about gift wrap will likely lose traffic after seasonal holidays, such as Christmas. However, some articles may have lost traffic due to competitor gains:
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Additive AI
Once you have a list of your downwards trending articles in Page Booster, go to Additive AI. This tool uses AI technologies to keep your existing content relevant - identifying and creating content to address opportunities.
How do I use NicheIQ to research and generate new content?
First, check out the Topics.
Our Topics tool does your keyword research for you.
Competitors overview:
This tab will show you your competitors. The ‘overlap ratio’ indicates how much of your existing content overlaps with that of competitors.
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Topic Suggestions:
Under this tab you can find keywords you rank for which competitors don’t. We give you an overall keyword potential score, which is a blended score including potential revenue, search volume (how much traffic it might bring), and keyword difficulty. As keyword difficulty needs to be weighed against search volume, the ideal potential score is therefore in the middle. This is because if the keyword selected is too difficult, your site will not rank for it. However, if the difficulty is too easy, you’ll rank (as you’re the only person writing about the topic), but you won’t get any traffic to these pages.
Ezoic uses a set of search results of over 10 billion data points from licensed data sets to pull these results and generate topics relevant to your website, using our AI.
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Wordsmith
Next, use your topic suggestions to create article outlines, and plug these outlines into Wordsmith to generate the content automatically.
NicheIQ produces a refreshed list of topics each week. The beauty of this is you can create articles for as many of these topics as you like - you do not have to be selective because the AI takes care of the writing for you, saving you time and money.
After you post the articles, you should discover which ones rank and then go back to those at a later date and edit them and make them even better! Simultaneously, you can continue posting new articles every week using the refreshed list of topic suggestions. This enables you to keep existing content relevant whilst staying ahead of the competition by generating new content at the same time.
Wordsmith is the perfect tool for if you enjoy writing and value human creativity and personal flare - you have the ability to give the tool specific instructions on tone and style, and edit the content generated within Wordsmith. To get started:
Go to Wordsmith and hit ‘new document’. Input your description into the outline field in Wordsmith - you can use the template outlined here: https://support.ezoic.com/kb/article/getting-started-with-wordsmith. Write your article outline as if you were instructing a copywriter to create the article - you can put instructions on what should be in each section of the article, denoting headings using a #. You can also include instructions on tone and writing style and intended audience here.
Next, under the step guide, add keywords to help the AI better understand what the article is about
The next section will allow you to view the paragraphs that have been created for each section of your outline. There is the option on the right to edit or delete the text as desired.
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- When you’re done editing, click ‘back’ to go back to the overview page
- You can drag and drop the sections if you decide you want them in a different order.
- From there, click ‘finish’, then ‘export document’ and follow the steps below to post your content to Wordpress (you can copy paste it straight into Gutenberg to auto add all the tag markups), or your relevant CMS:
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- Then come back to Wordsmith once it’s published and input the URL path for the article - this allows us to track the ROI on the time and energy you have spent on SEO.
- Click ‘Generate a social media teaser’ which will create the text to copy paste into the platforms of your choice.
Writio
Writio is the fully automated answer to Wordsmith. Writio takes each stage of the Wordsmith process including publishing and posting, out of your hands, saving additional time. This is a subscription tool and you can sign up at writio.com and explore!
In NicheIQ, click the purple Writio symbol next to each topic suggestion to automatically connect to writio:
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.....And rinse and repeat! Drop us a line in the Community if you have any questions. Happy NicheIQ-ing!
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