Earnings on Google AdExchange

MardeyCosta

Google Ad Exchange is showing more than double the impressions compared to Google Adsense mediation, but the earnings of the two ad networks are identical over the last thirty days.

Imogen

MardeyCosta Hey, revenue is determined by a number of different factors such as ad fill rates, ad targeting, and ad placements. impressions alone do not determine earnings. The revenue you earn depends on factors such as the ad formats, ad sizes, ad placements, and the quality of the ads being served.