deanf No worries I'm happy to help. Thank you for letting me know the date range that you are looking at. I have taken a quick look at this and from what I can see your traffic is at 100% across all devices and so when you are viewing the old site and Ezoic site over the last 7 days in Big data analytics what you are seeing is the traffic that is running through Ezoic reported in the Ezoic column and the pages that you have in the disabled ads by page app or excluded pages app showing in the old site data. With these pages being limited in number it isn't a straight comparison between the two sets of data as the pages involved in each sets of data are different. As you mentioned, the volume of visits has a big impact as well as one or two readers that react to these pages differently from the average are going to skew the data.
I hope that helps, I've seen that you have requested an optimization review - thank you for doing this I look forward to reviewing your site as soon as I can. Thank you for bearing with me, there was a lot of interest in this thread and so there is a delay of around 7 - 10 days on the optimizations. I'll work through them all as quickly as I can and look forward to catching up with your site in more detail then.
In the meantime if you do have any concerns or questions that you can't find answers to in our support articles or blogs please do add them into the relevant discussions and we will get back to you in those threads just as soon as we can. many thanks