I have gotten a lot of questions about video length since the launch of Humix.
Here are 3️⃣ tips that will keep you from being misled by some awful advice…

Make content for your audience. End.
Seriously, anyone telling you differently is just sharing their experience; which is like a lotto winner sharing the numbers they won with. Ok, I promised 3 so here's more.
Make the video content embedded on the page additive. Make sure that the video is adding some nuance that the text can’t. That’s what video is good for.
Understand which videos are and aren’t making the reader's experience better. Check analytics and geek out in them. This is how successful YouTubers have gotten to where they are. Pick up their obsession and benefit from Humix not requiring algorithm favor to establish the reach.