NICHE is NOT why a site has a high or low EPMV š§š±
Does it matterā¦. Maybe.
Hereās what determines a site EPMV. There are actually a lot of things you can change and some you canātā¦
ā¬ļø that image shows what a niche site can change to improve EPMV.
Content is the product that sets the price you can get paidā¦
Ads or offers are the amount you have for sale.
(āads might drive up revenue but supply/demand is critical to maximizing price long term)š
Last, this image highlights everything you cannot physically control but can influence with your marketing strategy.
Get poor EPMV on mobile traffic from Reddit? Start making more content for your highest-earning demographics.
Long term, this yields compounding š¤.