NICHE is NOT why a site has a high or low EPMV 😧😱
Does it matter…. Maybe.
Here’s what determines a site EPMV. There are actually a lot of things you can change and some you can’t…
⬆️ that image shows what a niche site can change to improve EPMV.
Content is the product that sets the price you can get paid…
Ads or offers are the amount you have for sale.
(➕ads might drive up revenue but supply/demand is critical to maximizing price long term)👇
Last, this image highlights everything you cannot physically control but can influence with your marketing strategy.
Get poor EPMV on mobile traffic from Reddit? Start making more content for your highest-earning demographics.
Long term, this yields compounding 🤑.