The best way to increase earnings for a younger site is to focus on creating content and driving traffic to your site– do this and earnings will increase over time! To ensure your site is set up optimally with Ezoic make sure these tools are turned on inside the Monetization tab of your dashboard:
Native Ad Units (10% estimated rev. increase)
A.I. Placeholders is turned on
Adaptive Sizing is turned on
Anchor Ads is turned on
Caching app is installed and turned on (helps with site speed)
Other things you can do to optimize for revenue:
Check to make sure all the pages on your site are earning revenue (meaning, there are placeholders on these pages) you can easily do this by looking at Big Data Analytics > Content > Pages Without Revenue. Any landing pages listed are pages that have no ad placeholders.
Ensure your monetized pages have 12-15 ad placeholders per page. This is important for maximizing revenue– and remember that a placeholder is only a potential ad location and does not mean that there will be 12-15 ads on a page at one time. The more placeholders you have, the more variables our system is able to test, and the faster it can learn which ad sizes and locations will maximize revenue on your website.