Hi Mrbiswas
We tend to find at this time of the year we see ad rates decrease after the holidays and into January. This happens year on year and you can see this trend using the Online Ad Revenue Index.
Here is a great blog on Why Ad Rates Tend to Drop Start of Year and What You Can Do Now
Ezoic has many tools and features you can use to grow your site and ensure you are making the most of Ezoic.
During this time of the year we advise publishers to work on their sites, look at content, what do my visitors like?, look at their ad setup, is it optimised? what can i do to improve my site for the year ahead?
Here are some things to try if you haven't already.
1- Check Placeholders are optimised.
If your site is built with WordPress -> Ezoic WordPress Plugin
Have you had a chance to check out our Wordpress plugin for setting up Placeholders?
The plugin will generate Placeholders for you and create an optimal layout across your whole site. This also means they're hardcoded if you'd like to change your theme in the future without impacting your site's revenue performance.
Once you have the plugin installed, go to your WordPress Settings, select Ezoic and then update the Ad Settings to add placeholders. You will want to enable the option to Generate Default Placeholders.
More details are available on this page: https://support.ezoic.com/kb/article/setting-up-ad-tester-placeholders-with-the-ezoic-wordpress-plugin
OR
If your site is NOT built with WordPress -> Ezoic Chrome Extension
Alternatively, if your site is not built with WordPress, you can view your current set-up and add more placeholders with the Google Chrome extension for Ezoic Ad Tester.
You can download this browser extension for free directly from the Chrome Web Store (-> https://chrome.google.com/webstore/detail/ezoic-ad-tester/nbccjeeblefkmoohdiipbghgikopimnd?hl=en).
Please be sure to review and add placeholders to your top landing pages (-> https://analytics.ezoic.com/reports/content/landingPages). When you create new ad placeholders, they will automatically translate to similar pages of your site.
The Chrome extension is easy to use and does not require a technical background. We have created a video guide to walk you through how to use this tool. There are also some best practices you’ll want to follow:
https://support.ezoic.com/kb/article/using-the-ezoic-chrome-extension
https://support.ezoic.com/kb/article/ezoic-ad-tester-best-practice-guide
It’s important to have a sufficient number and variety of ad placeholders on your site. The placeholders are potential locations for ads to show and the system relies on them to test ad placements.
2- Here are some great guides on checking Is my Ezoic setup optimized?
https://support.ezoic.com/kb/article/is-my-ezoic-setup-optimized
https://support.ezoic.com/kb/article/increasing-revenue-by-optimizing-ezoic-placeholders
https://support.ezoic.com/kb/article/what-are-ai-placeholders
https://support.ezoic.com/kb/article/what-is-a-sticky-sidebar-ad-how-can-i-add-a-sticky-sidebar-ad-to-my-site
3- Check out Youtube
videos on how to use Ezoic Big data analytics, the reports you can pull and how they can help you to produce content users are enjoying already on your site and more: https://www.youtube.com/c/Ezoic/search?query=big%20data
4- Check out Ezoic blogs
For ideas on growing the site: https://www.ezoic.com/blogs/