The DNS level integration is actually a huge benefit for publishers, and it’s unfortunate that it’s been seen as a negative aspect of working with Ezoic, especially when DNS level integrations are becoming more and more common.
Cloudflare, for example, is one of the largest CDN providers in the world and uses DNS integration. The benefit of integrating at the DNS level is that things are happening server side (before the page loads) rather than client side (after the page loads), which is ultimately much better for the user (and therefore you as well). This also gives you free access to our caching, which works alongside existing caching solutions, which further speeds up the site and provides a better user experience.
DNS level integration is our most robust integration method and delivers the best performance. We provide our other integration options for publishers who are hesitant to use the DNS integration, but they may have conflicts.
Oftentimes other plugins, especially caching plugins, can interfere with the Ezoic WP plugin and result in reporting errors. There are thousands of publishers using Ezoic’s platform, many for more than 1-2 years, and continue to see growth in both revenue and traffic. Plus, we are a GCPP and we wouldn’t be a part of that program if our solution was providing a negative impact on publisher’s traffic and site health.