proxcis Hello, Heather here I'm sorry to hear that you are thinking of leaving Ezoic because of the revenue decline.
I have taken a look at your site and can see that severe restrictions have been placed on your site in terms of the volume and type of ads that can be shown. Was there any concerns that you were having that has led you to set your site up this way?
By removing these restrictions and adding in a couple of ad placeholders that are missing this will help you to make the most of your EPMV for this site.
Looking at your Ezoic dashboard I can also see that you aren't currently using Flickify or Humix. Using these tools together fully can help you to increase your EPMV by up to 15%.
For your websites traffic we can see that this started to decline at the end of August and is also in part responsible for the drop off in revenue. Looking at the timeing of it, the pages that have been impacted and the traffic source it looks like your site has been hit by the Google algorithm update 'Helpful Content'. You can read more about this here: https://developers.google.com/search/updates/helpful-content-update
This article from Google walks you through the steps that you can take to recover from this update: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
Your site is in the YMYL niche (your money or your life) and is a niche that Google monitors closely as it 'refers to pages that could potentially impact a persons future happiness, health, financial stability or safety'. Google looks at these sites with the E-A-T formula which stands for expertise, authoritativeness and trustworthiness.
This article can help you to learn more about this and understand what to look out for and adapt on your site to bring it inline with what your readers and Google is looking for: https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
In terms of moving up the levels I can understand that you must feel frustrated not to see the progress of moving up. The reason why we don't move sites up to the next level when they aren't hitting the traffic and revenue target is because each level has been set up to provide the right level of support and benefits for the level that your business is at.
For yourself, you have access to the following support:
I do hope that you will reconsider leaving Ezoic, we'd love to have the opportunity to help you to understand more about the wider Publishing space and how through using Big Data analytics and Ezoic's tools and apps you can adapt to what Google and your readers are looking for and grow your business.
If you have any questions please let me know below I would be delighted to help you further.