superpsk Hello, Heather here I hope you are well. Ad rates are traditionally low in January as advertisers are pulling back on ad spend after the Q4 peak. Traditionally in January consumers spend less as they are paying off the bills that they have accumulated over the festive period.
We ran a webinar on the seasonal changes of ad rates and what you can expect to see in 2023 earlier this month, you can watch the recording of it here: https://support.ezoic.com/trainings-and-events-info.php?id=146
In terms of the next steps for your site to take, I would recommend setting up mediation https://pubdash.ezoic.com/ezoicads/adsense/mediation this can help you with your revenue and help you to feel confident you are not leaving any revenue on the table.
Working through this article can help you to understand more about your sites EPMV and how to increase it: https://community.ezoic.com/d/3338-how-can-i-increase-my-epmv/
If you have any questions please do let us know, we would be delighted to assist further. many thanks