ravi923615
EPMV can be affected by many factors, niche, traffic, location, content, SEO, Global events etc. This guide on Trouble shooting EPMV changes is really helpful: https://support.ezoic.com/kb/article/troubleshooting-epmv-changes
We do see changes in quarter 1 with ad rates usually showing a dip as we come into January and then we tend to see it grow however remember these are affected by whats happening in our world. The Online Ad revenue index shows an indication of what is happening globally with Ad rates, you can also see it by specific areas to based on your traffic https://adrevenueindex.ezoic.com/.
Check to ensure your Placeholders are optimised: https://support.ezoic.com/kb/article/increasing-revenue-by-optimizing-ezoic-placeholders
If you are on WordPress, Have you had a chance to check out our Wordpress plugin for setting up Placeholders? The plugin will generate Placeholders for you and create an optimal layout across your whole site. This also means they're hardcoded if you'd like to change your theme in the future without impacting your site's revenue performance. https://support.ezoic.com/kb/article/setting-up-ad-tester-placeholders-with-the-ezoic-wordpress-plugin
You can contact customer support directly through our Support Help Centre: https://support.ezoic.com/kb/article/guidelines-for-contacting-support