Hi everyone, hope you are all doing well.
This week we are going to be talking about how you can increase your visitor return rate. A lot of publishers do not realize that it is not as hard as you might think! In this thread, you can learn how to make your website the go to place for your audience 🙂
Give your audience exactly what they want.
If your website content or brand is boring, your audience will not want to return. You need to give your audience precisely what they are looking for in a fast, and engaging way. One of the biggest mistakes publishers make is trying to please everyone. Instead of trying to cater to everyone, identify exactly what your specific audience wants and give them just that.
We see many publishers struggle to establish their niche and often end up overgeneralizing the site with too much information. Find your niche, stick with it, and excel within that specific area. For example, if your niche is health, the real magic of your content will happen after you go another level deeper: going from health > addiction recovery > alcohol abuse among corporate millennials, for instance.
Build an email list.
Placing a simple call to action at the bottom of an article can help you convert viewers into email subscribers. You can send them your new content whenever it omes out and increase your visitor return rate hugely.
If you don’t own your traffic, you won’t be able to stay connected with them in the long-term, and you have to rely on external factors to increase your return visitor rate. Your audience might just find another content creator who makes it on the first page of Google next week, or writes a viral social media post after yours, and they’re gone.
Email is one of the most intimate, personal forms of communication a person can have. It supersedes search engines, social media algorithms, and advertisements — you can send a message to your followers whenever you want, and they’ll probably see it come in.
Fun Fact Time...YouTube’s copyright-checking software scans over 100 years of video every day.