Dramatic traffic drop since Ezoic upgraded my premium

RoyD159753

Hi team,

I just noticed my visitor numbers (and revenue) dropped dramatically on Friday and Saturday - by about 50%. I also got a message from Ezoic premium on Friday about being upgraded to a higher premium plan.

Is this a coincidence or could something have gone wrong at the Ezoic end?

thanks, roy.

Imogen

RoyD159753 Hey, I can't imagine there is a correlation between this dip and your premium upgrade, have you made any other changes to the site?

Mako

Probably due to Thanksgiving holiday weekend. Happens every holiday for me. People simply search way less during holidays (at least in my niche).

Tucker_P_Ezoic

Typically, you'd see a bit of an uptick coming into the Black Friday holiday (revenue wise at least, since ad rates improve drastically which you can see here: https://adrevenueindex.ezoic.com/) and then slowly start to track back down over the course of the next few months.
You can expand that index out to a few years and see this trend as well.