EPMV Abrupt Change

Mebunii

Hi,

I noticed a significant earnings drop beginning around Wednesday-Thursday this past week for the same number (and location) of pageviews. Any guidance on how temporary this is/the cause(s)?

Just want to inquire, I had really hoped for an EPMV rise this late quarter.

Imogen

Mebunii Hey, Black Friday was on the 24th of November, you saw higher earnings around this period for a few days. After this, ad rates have levelled off and you are seeing what I would describe as normal fluctuations in your ePMV.

Mebunii

Many thanks for clarifying.