100newsup Just so its clear, when you spam the thread like this you're only delaying us responding to you, since we answer older queries first - thanks for your understanding.
The reason for the discrepancy is that in November we made a change so the 'revenue' tab in Big Data Analytics no longer includes Humix revenue. You can see the Humix revenue in the Humix section of Big Data Analytics. Therefore, you did earn revenue on those days you highlighted, but this wasn't from ads on your site, it was from Humix videos 🙂
In terms of improving site speed there's two areas you should focus on:
- Most important, increase your cache hit rate as this has a direct impact on site speed. You set the maximum cache age at an hour, which I just reverted to our default (30 days). This'll help improve the cache hit rate in the coming days. You also need to stop clearing out your entire site cache, which you're currently doing regularly. Use the Ezoic plugin for CDN management. With the Ezoic caching plugin you can set up a feature to automatically clear the cache when content is updating, but rather than clear the whole site cache the plugin only clears the cache of pages that are relevant. This therefore gives users instant access to updates but this won't hurt your cache hit rate as much as clearing the whole site cache. You can read more here: https://support.ezoic.com/kb/article/how-can-i-set-up-the-ezoic-wordpress-plugin-for-cdn-management
- You should remove Elementor. Elementor is not compatible with Ezoic and adds a substantial amount of third party code to your site, which slows it down. Ultimately as long as Elementor is active you'll have sub optimal site speed.