AshM Sure no problem at all I would be delighted to help. First off congratulations on doubling your traffic goal! Whilst I can understand that it's frustrating at the moment to not see the same happen for your revenue all the work that you have done up to this point will really help you to build your business going forward. Let's see what we can do to help you to improve your EPMV. So the first thing I would say is to switch your optimisation settings up to revenue focused between now and Tuesday next week. Then back to balanced and in the two weeks leading up to Christmas back to revenue focused. At these key times of the year readers are less sensitive to ads and so by switching to revenue focused it helps you to earn a little more without impacting your user experience metrics.
Next, take a look at this article from the top and work through it step by step. It takes you through getting your Ezoic dashboard well set up and then also understanding your data so that you can grow your business both through the traffic and growing the EPMV.
Looking at your ad placeholder set up they are on the whole quite good I have made a few small changes and added in ad placeholders where they were missing.
The main thing to note about your website is the way the readers are using it and the country of origin. The countries with the highest ad rates are from the US, Canada, Australia and UK. Finding ways to promote and market your site to these countries will help your EPMV to grow.
Also your readers aren't spending that long on the website pages, the shorter the readers are spending on the website page the less time we have to place ads in front of them. Using video can help with this, using Ezoic Flickify you can create your own videos in just a few minutes. This discussion can help with this: https://community.ezoic.com/d/2566-flickify-challenge/31
I'd also recommend switching on both the Humix channels so that you can share the videos that you create with the wider video network on Ezoic and you can share videos from there on your site. This will also help your EPMV and revenue.
The other way you can help your readers stay on the site for longer is look at ways to increase the interlinking of one page to another so that you can highlight articles to your readers that they might be interested in reading.
And then finally I would look at ways to increase the volume and variety of keywords to your site. At the moment if we look at the SEO report the keywords are similar. If you use NicheIQ topics this will show you evergreen keywords that are in reach of your site. We have a NicheIQ topics challenge running at the moment and you can have 5 free videos created for your site if you take part: https://community.ezoic.com/d/3008-nicheiq-topics-challenge/14
If you have any questions please do let me know. many thanks