asif_odo Thank you for the update on the steps that you have taken it really helps us to see what changes you have made. I've noticed that you have two threads open about this topic, we ask that once you have written a thread that you don't add the same query into other threads as it slows down our response times closing them down.
In terms of the EPMV for your site I have taken a look and the highest EPMV I can find is $8. Do you have the date that you were seeing a $14 EPMV and I can take a look into this further for you?
We don't recommend changing your website theme at this time of year, we recommend waiting till January. When you change your website theme it impacts your ad placeholders and these can be removed and means that the AI is re-learning how your readers react to your site. If you wait till January this relearning process impacts your revenue less as the ad rates are lower. I have taken a look at your ad placeholders and can see that you have the wordpress plugin ad placeholders installed which is great news as it means that they have transferred over in the main part. I would recommend working through this document to help you to set up the sidebar ad placeholders. Having these set up can really help your EPMV: https://support.ezoic.com/kb/article/setting-up-ad-tester-placeholders-with-the-ezoic-wordpress-plugin
The ad revenue index has started to decline and will do so until January when it will level out and stay low for the first month of the year before steadily climbing in small amounts towards Easter. This is expected and happens every year as advertisers are reviewing their ad campaigns and pulling back on their spending as consumers at the start of the year are focused on saving money. Did you see the YouTube live session I did about this earlier in the month? You can see a replay of it here:
One of the main reasons why your EPMV is low is because you have the max ads per page app on. This is restricting the number of ads that can be shown and isn't having a positive impact on your user experience metrics. The max ads per page app is a hard cap and is focused on restricting ads to the number that you have said and places them on the page with that as a priority. If you have concerns around your sites user experience then the best step that we would recommend that you take is to remove the max ads per page app and then switch on the user experience optimization setting. This puts the focus on the ads being placed on your site in the positions that are going to best promote the user experience metrics of your website. You can switch this on here: https://pubdash.ezoic.com/ezoicads/optimizationgoals
I would also recommend switching on the engage part of Humix and fully using your Flickify quota. Publishers that do this can earn up to 15% higher EPMV than those that don't.
Start to use NicheIQ topics. Topics are evergreen keywords that are linked to your domain niche. It saves you hours of work doing keyword research. Alongside this these keywords are within reach for your site and are updated weekly so as your site grows so does the difficulty and traffic levels. We have a challenge going around NicheIQ topics in community here: https://community.ezoic.com/d/3008-nicheiq-topics-challenge
When we look at the top landing pages over the last 3 weeks and compare it to the previous 3 week period we can see that the pages with objectionable content on them have become more prominent in bringing readers to your site which will also be impacting your EPMV. Google doesn't allow ads next to content that isn't family friendly and so by choosing different topics for your sites content this will help the ads to show. NicheIQ topics can help you with this.