Hi guys, currently I have a eCPM of $3 dollars and I have more than a month of showing ads every day And I see that my eCPM is not increasing as it should be and I would like to be able to reach a fixed eCPM of $15 to $20, which is the normal eCPM as I have seen on the internet talking about Ezoic
eCPM does not go up
Ezoic Employee
Curtis Hey, the start of the year (Q1) is where we typically see our lowest ad rates, so I would not be too disheartened right now. I've taken a look at your date for the past 6 weeks and you have seen a slight increase in your ePMV, you can further improve this by actioning the urgent revenue issues being flagged in your dashboard, here: https://pubdash.ezoic.com/ezoicads/recommendations
Ezoic Employee
Okay - in that case we do encourage publishers to use Support.ezoic.com articles on the topic to make sure they're optimized, for example: https://support.ezoic.com/kb/article/ezoic-best-practices-for-higher-epmv-earnings
The best way to improve ePMV is to improve your traffic quality and volume from organic search. That's typically done by writing new, unique, highly engaging content regularly. The better the content, the more likely you are to rank higher and also make sure that users to your site are engaging with the content, therefore more valuable to advertisers and generating more impressions per visit.