Hi Guru - hope you're keeping well!
We ask that your patient when posting to the community, specifically when you're asking for staff member assistance on weekends. Staffing is greatly reduced on Saturday and Sundays, and we respond the following Monday morning as soon as possible. Thanks in advance 🙂.
Regarding an ePMV drop, there's not always a 'specific' answer that's a technical issue. Since ePMV is so reliant on the actual visitors to your site, the best way to fight against a drop in ePMV is to focus on improving the quality of your traffic.
We're going to take a bit of a deeper look, but it does appear to be a natural fluctuation at this time. We'll be back in touch shortly.