oldrd001 Hey, you can expect to see lower ePMV/ revenue on mobile. Mobile traffic pays substantially less than desktop traffic for a number of different reasons
EPMV can be impacted by hundreds of factors varying from niche, to audience location, to user engagement and much more. Whilst it’s not always easy to pinpoint exactly what may be causing a low EPMV on your site (it’s likely to be a mix of multiple factors), we’d recommend the following to ensure that you’re getting the most out of the Ezoic system. I recommend you check out our interactive EPMV blog post: Our blog post can identify why your site isn’t performing as well as you’d like. You can find it here : https://www.ezoic.com/epmv-declining-the-only-way-to-know-why/. Just make sure that you’re logged into your Ezoic account when you access the page.
The cache hit rate is definitely concerning, if you are seeing 0% cache hit rate this typically means you have some form of conflicting caching enabled. Can you reach out to your host and ask them to disable server side caching on their end? I've just updated a couple of your cache settings, such as your max cache age, and I've also turned on cache control headers. This will override rules usually set by a plugin or host that can prevent Ezoic and other CDN's from caching your content.