Hello, I also have the problem of low EPMV, especially on mobile devices. Namely, when I compare EPMV from previous week of this February and the same time period last year, I see roughly 30% reduction of EPMV on mobile. As Ad Revenue Index for both of those periods is roughly the same, i suspect this drop has something to do with my site.
During the past two months or so, I have been noticing less and less ad placeholders being filled with ads. Big data analytics confirm this. This February, majority of pageviews had 1,2 or 3 ads shown. February last year had very few pageviews with 1 or 2 ads, with majority of pageviews having around 6 ads shown.
I understand Ezoic system won't sell my ad places it the bid doesn't meet the minimal bid requirement, to stop bidders from buying my inventory cheaply. However, my analysis of ads shown per page and EPMV betwen this and last February makes me think showing more ads on my site could increase earnings. So I would like to ask you few things:
- Can you manually reduce minimal bid for my website only? My website operates in a small and poor market, so I believe it needs lower threshold than website from US, UK and similar countries.
- Do you have any other idea I should check out regarding this issue?